Appalled and very disappointed. I don't know what else to say about the latest commercial for the new Amazon Fire phone. I turn the channel every time it comes on; I hate it that much. I suppose it is the protective momma bear coming out, or maybe it's the techy teacher in me, but IMHO I think this commercial is just wrong. Wrong. WRONG! I don't usually put such strong opinions on this blog, but I really am upset with what the message this commercial sends.
If you haven't seen the commercial yet, you can find it on YouTube. I refuse to post it as I REALLY dislike it, but it features two young "hipster" kids, one of whom states he is nine years old, using the phone, and showing off the apps they use. My first beef with this commercial is why is it highlighting nine year olds having cell phones? Why does a nine year old need a cell phone? I am sure I am not the only parent/teacher who feels this way. But my bigger beef is with one of the apps that the kids are using...Twitter?
Clearly, Twitter does not want children under 13 using their site. And I should think not, since it would violate COPPA. It makes me wonder why Twitter hasn't gotten this commercial removed or changed. Maybe they feel it would look bad considering they are for free speech. But there is also a such thing as responsibility in advertising.
I get that the purpose of the commercial is to make money and to show how easy the phone is to use, but do nine year olds really need to be used for that? What about using grandparents to show how easy easy the technology is to use since the commercial is supposed to be funny? Right? Or am I missing the point totally?
The phone is sold by AT&T. So I say shame on both Amazon and AT&T. Totally irresponsible advertising.
Okay. Rant over.